World Branding Forum

Read Time:1 Minute, 3 Second

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

Read Time:1 Minute, 46 Second

Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

Read Time:2 Minute, 31 Second

Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

Read Time:1 Minute, 50 Second

Industry Marketing

BP Appoints WPP as Its Preferred Global Partner

Anisha Kapoor

May 10, 2018May 10, 2018

Team Energy Created Specifically for BP Launches with Fully Integrated, Next-Generation Marketing Services Model BP has selected WPP as its preferred partner to provide marketing...

Read Time:3 Minute, 25 Second

Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

Read Time:1 Minute, 58 Second

Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

Read Time:2 Minute, 10 Second

Branding Industry Marketing

Essence Announces Three Senior Hires to NBCUniversal Account

Anisha Kapoor

December 1, 2017December 3, 2017

Rio Cyrus, Eric Geiger and Serene Karmi Named Managing Partners at Essence Essence, a data-driven global agency and part of GroupM, announced three senior hires...

Read Time:1 Minute, 19 Second

Advertising Industry Public Relations

Dulsco pitch won by WPP Consortium led by JWT

Anisha Kapoor

May 12, 2017

Eight WPP Companies Appointed for a Complete Brand Revamp The 80 year old Dubai based and founded company with over 12,000 employees that operates across...

Read Time:19 Minute, 6 Second

Advertising Industry News

Cannes Lions 2017 Jurors Announced

Joshua Hughes

May 5, 2017May 5, 2017

43% Women Represented Across All Juries The Cannes Lions International Festival of Creativity has recently announced the juries who will select the world’s best work...

Read Time:3 Minute, 20 Second

Advertising Industry

Lions Innovation announces 2017 Juries

Joshua Hughes

April 7, 2017April 13, 2017

First speakers revealed, bringing live demonstrations of the latest innovations on stage Lions Innovation, the specialist two-day event taking place as part of the Cannes...

Read Time:2 Minute, 12 Second

Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

Read Time:2 Minute, 39 Second

Advertising Industry News

Cases for Creativity 2016 Campaigns Drop by Two

Joshua Hughes

March 7, 2017March 7, 2017

The Gunn Report has released Cases for Creativity 2016, which features 15 combined Gold Lion and Gold Effie winning campaigns. The Gunn Report has released Cases...