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Tata Coffee Grand draws parallel between sound and emotion in latest advideo

Tata Coffee Grand draws parallel between sound and emotion in latest ad

Tata Coffee Grand's ad campaign aims to create a new language for coffee – Shik-Shik-Shik that evokes emotions and excitement amongst consumers Tata Coffee Grand...
Vivo encourages users to #SwitchOff in its latest ad campaignvideo

Vivo encourages users to #SwitchOff in its latest ad campaign

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their...
Jameson Irish Whiskey launches an India-specific brand campaignvideo

Jameson Irish Whiskey launches an India-specific brand campaign

Lowe Lintas Delhi's campaign stems from Jameson's strong belief in the idea of a world where there are no strangers, only new friends you...
Lifebuoy launches its latest campaign ahead of the India Premier Leaguevideo

Lifebuoy launches its latest campaign ahead of the India Premier League

Lifebuoy starts the nation with caution and the right habits As India emerges from the lockdown, the IPL couldn’t have started at a better time....
Google unveils its latest ad campaign for the Google Nest Minivideo

Google unveils its latest ad campaign for the Google Nest Mini

Google positions the Google Nest Mini as a tool for the entire family and one which makes switching from one language to another when...
Godrej Lal Hit unveils its latest ad campaign in anticipation for Diwalivideo

Godrej Lal Hit unveils its latest ad campaign in anticipation for Diwali

Godrej Lal Hit's film revolves around the preparation of the festival of lights and the current sense of anticipation around festive fervour in the...
Swiggy's latest ads celebrates India's passion for food and cricketvideo

Swiggy’s latest ads celebrates India’s passion for food and cricket

Conceptualised by Lowe Lintas, Swiggy's multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers Swiggy has been delivering memorable...
Winners for the WARC Prize for Asian Strategy 2017 Announced

Winners for the WARC Prize for Asian Strategy 2017 Announced

Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel...
Effie Effectiveness Index 2015

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz...

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network...
Cannes Lions announces Festival of Creativity 2020 is cancelled

Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark...

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John Lewis, throw-away, fund, 1m, sustainability, environment, fashion, products

John Lewis £1m fund to battle throw-away culture

The owner of John Lewis and Waitrose will be launching a £1m fund that will channel money into projects with the potential to end...
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