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LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System
The Lego Nintendo Entertainment System is mechanically functional
The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...
LEGO Group unveils its recent partnership with National Geographic
LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign
Global toy brand and winner of the World Branding...
Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37
Lamborghini partners LEGO Group to recreate the most powerful Lamborghini produced in LEGO Technic
Automobili Lamborghini and the LEGO Group have partnered to produce the...
LEGO Group announces global partnership with Universal Music Group
This initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play
Global toy brand and winner of...
IKEA and the LEGO Group Collaborate to Enable More Play and Creativity
Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more...
LEGO Group Aims for 100% Sustainable Packaging by 2025
Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging
In 2015 the...
Lego Works to Remove Bias From it’s Toys
Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play...
LEGO celebrates self-expression with Billy Porter in its latest campaign
LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two...
LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow
The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by...
LEGO campaign sees children from around the world rebuild the Holidays
The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with...
LEGO DOTS brings Halloween Hocus Pocus to Animal Crossing
LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing
Fans of Animal Crossing and LEGO DOTS...
IKEA and LEGO introduces BYGGLEK, intertwining play and storage
IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience...
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