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LEGO Group appoints Atul Bhardwaj as its Executive Vice President
Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth
The LEGO Group has...
Adidas and the LEGO Group embark on a multi-year partnership
The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and...
Lego Group to invest $400M to accelerate sustainability efforts
LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business...
Lego Group announces partnership with the Ellen MacArthur Foundation
Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future...
IKEA and LEGO introduces BYGGLEK, intertwining play and storage
IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience...
LEGO Group launches its first story development platform with Tongal
The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are...
LEGO launches its “Small Builds for Big Conversations” initiative
The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship
The LEGO Group has recently...
LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System
The Lego Nintendo Entertainment System is mechanically functional
The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...
SouthNorte Beer Co. launches its first ad campaign with Gallegos United
SouthNorte's 30-second spot in both English and Spanish language versions was created by Gallegos United and produced by Oakleaf Productions and Lean House Media
Founded...
Lego puts pop-art back in the picture for adult builders
LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece
The LEGO Group is launching a new canvas for...
LEGO Group unveils its recent partnership with National Geographic
LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign
Global toy brand and winner of the World Branding...
Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37
Lamborghini partners LEGO Group to recreate the most powerful Lamborghini produced in LEGO Technic
Automobili Lamborghini and the LEGO Group have partnered to produce the...
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Ribena Celebrates 85 Years of the Brand With Its Favorite Berry...
Ribena's 1980s era is back with its favorite Berry character. Upon marking its 85th anniversary, Ribena tries to give the latest ad push by...
