Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...
#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...
Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...
The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...
The Company Will Reduce Sugar In Approximately 500 Drinks Coca-Cola is supporting the World Health Organization (WHO)’s recommendation that people should curb added sugars to 10% of...
Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...
Two new research prototypes for its Green Fibre Bottle are revealed - containing beer for the first time with more leading companies are now committing...
Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...
New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...