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62nd Cannes Lions Festival of Creativity Opens; Announces First Winners
Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival...
Swyft Media Emoji Keyboards Give Every Brand the Chance to Have their Own Emoji
Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun.
Swyft Media, a...
Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign
New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place
We live in incredibly complex times. Twenty-four hours...
The World’s Love Affair with the TV May Be Coming to an End, Accenture...
Consumers prefer traditional content providers over new market entrants
The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...
Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in 2020
The mobile market is the key focus for companies serious about advertising
Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...
Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout
Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer
Virgin America, the California-based carrier reinventing flying, has become...
Tencent’s Lau is 1st Chinese Company Executive Named Cannes Lions Media Person of the...
SY Lau awarded for his vision and leadership in transforming Tencent Online
Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...
ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ
On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community...
Apple Now Worth More Than US$700 billion, Sets New Record
Apple set a new record to become the first brand to be valued at $700bn (£446bn).
Thanksgiving came a day early for shareholders of Apple,...
John Lewis’ “Monty’s Christmas” Campaign Goes Viral
John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days.
The campaign evokes the...
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Ribena Celebrates 85 Years of the Brand With Its Favorite Berry...
Ribena's 1980s era is back with its favorite Berry character. Upon marking its 85th anniversary, Ribena tries to give the latest ad push by...
