Burson-Marsteller's 2015 EMEA Crisis Survey revealed new and innovative business models into their market were viewed by respondents as a key risk amongst other leading factors...
The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...
The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...
With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...
Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...
The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...
The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...
The new lead brings to the table extensive social media, content, and digital expertise, rendering him most suitable for driving expansion Ogilvy Public Relations has...
The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...
The takeover brings one of the industry's most elite sports, entertainment, and luxury lifestyle firms into the MWWPR stable MWWPR has acquired a majority stake...
The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...
Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...