World Branding Forum

Read Time:2 Minute, 12 Second

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

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Advertising Featured News

RKCR/Y&R Names Jonathan Burley to CCO Role

Joshua Hughes

June 20, 2016June 20, 2016

The newly hired Jonathan Burley steps into said capacity from CHI & Partners where he previously led creative output for the past six years. RKCR/Y&R has...

Read Time:5 Minute, 54 Second

Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News Videos

Singtel Scores All Aces with Data ExStream Campaign

Olivia Pearce

May 10, 2016May 12, 2016

In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...

Read Time:1 Minute, 5 Second

Escalade Sky Captain Sees Conversion to Piano Edition

Thomas Ng

April 26, 2016April 26, 2016

Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...

Read Time:1 Minute, 50 Second

Branding Featured News

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

April 21, 2016April 21, 2016

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

Read Time:2 Minute, 11 Second

News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Smarts Communicate Sets Up PR Shop in London

Anisha Kapoor

March 21, 2016March 21, 2016

The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content...

Read Time:1 Minute, 28 Second

Advertising Featured News Videos

Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...

Read Time:1 Minute, 46 Second

Advertising Featured News Videos

Leo Burnett Fills USA Chief Strategy Officer Role

Joshua Hughes

February 18, 2016February 18, 2016

The appointment follows the naming of Stoddart to CEO of Leo Burnett Worldwide by Arthur Sadoun, Global CEO of Publicis Communications Leo Burnett has named Marcello Magalhaes its...

Read Time:3 Minute, 30 Second

Advertising Featured News Technology

R3 Study Uncovers Five Digital Demands for CMOs

Deborah Joy Peter

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...