Oh God! Winnie the Pooh Hundred Acre Wood is gone! But Where? Hence, to answer this ambiguous question,’ Who Gives A Crap‘ a toilet paper brand, is here with its latest campaign.
Who Gives A Crap launched a special Deforestation Edition of Winnie the Pooh. By recreating A. A. Milne’s children’s classic, this Australian-based brand highlights deforestation as wholly or partially responsible for this reduction of trees to stumps.
Published in 1926, this children’s classic book has been in the public domain since 2020. Hence, the copyright law doesn’t protect Winnie The Pooh.
Who Gives a Crap Winnie the Pooh Edition Speaks About the Impact of Deforestation
With an updated version of the illustrations, the story is still the same. In these re-worked illustrations, one can see Winnie and his friends standing amidst fallen tree stumps. Clearly, that pictorial depiction says loudly about the long-lasting impact of deforestation.
Without the thickly branched honey tree, where would Pooh fall out for its honey quest? Where would Christopher Robin climb? Where one could find The Chestnuts – owl’s home? Thus, this unending root of deforestation not only affects Winnie the Pooh and his friends but also the entire humanity.
Incorporating an environmental issue in Winnie The Pooh is due to the growing concerns of children towards it. According to research, 53% of UK parents claim that their offspring are raising concerns about recent environmental problems. Moreover, around 80% of parents say that they have no answers to their children’s questions related to global environmental damage.
Globally, we’re ignoring the fact that how toilet paper manufacturing process is haunting our environment. Maybe we’re considering it a trivial crime. But small changes can considerably make a big difference.
That’s why Who Gives A Crap has taken this big initiative. Following this ethical practice, the company woes to use 100% recycled paper fibers or bamboo for tissue production. Similarly, keeping a promise of sustainability, this toilet paper company has used 100% recycled papers for preparing “Winnie The Pooh.”
The book cover is of custom blue cloth with an engraved gold foil stamp. While demonstrating deforestation in the book, not a single tree was cut down. Within a 100% Green-e-certified facility, the company has used 100% renewable resources, post-consumer recycled paper, and pure cotton EU-REACH-certified cover material.
Hence, to make this global issue and its consequences more pronounced, Who Gives a Crap has used recycled papers to synthesize this limited edition of Winnie The Pooh.
More Than Deforestation; It’s a Question of Sustainability
While highlighting this environmental issue, Who Gives A Crap comes forward with a solid stance. By providing the illustrations of the most beloved children’s book of all time, the company uncovers the horrifying traditional toilet paper-making process. The procedure involves one million trees every day to produce toilet paper.
This globally renowned book is not a story of glory but rather delineates the horrific side of this environment. The tale depicts how an enchanting 100-acre woodland has been cut down just to meet the consumer demand of the toilet paper industry. Thus, it tells the consequences of Big Toilet Paper on the environment.
Simon Griffiths, founder of Who Gives A Crap Founder, said: “Globally we continue to blissfully wipe and ignore the impact large-scale toilet paper production has on the environment around us. Making small changes to your everyday toilet routine can make a big difference.”
Hence, Who Gives A Crap is leading children’s way to an eco-conscious environment. Here it brings the awareness that large-scale toilet paper production has a devastating impact on the environment. And that problem solution always comes after its recognition. Therefore, through Winnie The Pooh: The Deforested Edition, this toilet paper company wants to bring this issue to your notice. As a matter of fact, Winnie-the-Pooh, Piglet, Christopher Robin, and the rest of the characters have to live in a world without trees. Similarly, we will be in this situation soon, if this environment-degrading practice continues to prevail.