Fender Reveals What’s Next for Guitar Artistes

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

Sol Chelada Announces American Release

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...

Indian Motorcycle Revs Up with Roadmaster Elite

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

Tapestry Collection by Hilton Unveils 2019 Plans

The Tapestry Collection by Hilton portfolio expects to hit impressive milestones and grow its stable of upscale hotels over the next year. The Tapestry Collection...

Starbucks Reserve Roastery Tokyo Launches

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

Hyatt Premieres Andaz Munich Schwabinger Tor

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...

Lumentus Grows Digital Arm with Steve Alberts

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

Booking.com Inspires Americans to Be Bookers

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...

Natural Light Unveils Naturdays with Pat McAfee

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

Wrangler Launches ICONS for Urban Wearers

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

Tim Hortons Pours its Coffee Culture into China

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

H&M Pays Homage to New York with Love Letter

H&M has rolled out a campaign to celebrate its American heritage and the upcoming opening of four new locations in New York City. H&M Loves...

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Maidenform Debuts Magic Slimming Collection

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...
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