Research Shows Impact of Human Voice on Brand Advocacy

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...

McCann Worldgroup Named ‘Agency Network of the Year’

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's...

Now TV and WCRS brought The Walking Dead to service stations

Using Amscreen, Now TV and WCRS bring The Walking Dead to service stations nationwide in unique immersive ad. Today, the 13th of October, the new...

HSA Bank Launches Refreshed Brand

HSA Bank, the US  financial healthcare solutions company, has unveiled a new look and feel, underscored by the new brand promise, "Own Your Health." HSA...

Mobile Pop-up Concert for South Africa Took Over Times Square

South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy. The unique sounds of South Africa reverberated...

China UnionPay Launches Largest Fashion O2O Campaign

The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and...

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

35% of US Shoppers Make Purchases on Mobile Devices

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....

Ogilvy & Mather Wins CLIO Network of the Year for Third...

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

Amazon Tops UK Digital Customer Experience Study

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

Dunkin’ Donuts Gives Out Free Coffee on its Global Coffee Day...

Guests at participating Dunkin' Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin' Coffee restaurants in Spain, can enjoy a free...

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Britishvolt plant receives millions in funding

Britishvolt announced plans for the gigafactory in Cambois two years ago, saying it would create 3,000 jobs. It has been said that the government...
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