IKEA To Test A New Retail Format To Get Closer To...

The new Order and Collection Points form part of plans to make IKEA more accessible It's IKEA, but not as you know it. Home furnishing...

How Brands Are Reaching Out To Commuters During the London Tube...

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

Accenture Acquires PacificLink to Boost Digital Marketing & Commerce Capabilities...

Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region Accenture has increased its...

Meet the New Logitech: The Biggest Brand Transformation in its History...

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

GroupM Predicts Continued Strength in UK Ad Spending

Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of...

Christy Salcido Rejoins Ketchum as Ketchum West Brand Marketing Practice Director

Global public relations firm Ketchum announced that Christy Salcido has rejoined the agency as SVP and director of the Ketchum West Brand Marketing Practice....

Which Brands are Serving It Up at Wimbledon?

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

Colonel Sanders Goes To Comic-Con

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good...

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville...

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft...

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race,...

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HOTA, Home of the Arts, Bricktionary, Exhibition, Brickman, LEGO, Gold Coast, Australia, Queensland

Bricktionary: The Interactive Lego Brick Exhibition

The brick-building finatics in and around the Gold Coast are running out of time to experience Brictionary: The Interactive Lego Brick Exhibition! On display...
H&M, H&M Move, Inclusive, GentleForces, Creative, Campaign. Marketing, Jane Fonda, JaQuel Knight

Introducing H&M Move

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