Bacardí Drinks to Revitalisation with New Push

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and...

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K....

B-M Study Pinpoints Key Crises Facing Businesses

Burson-Marsteller's 2015 EMEA Crisis Survey revealed new and innovative business models into their market were viewed by respondents as a key risk amongst other leading...

Nielsen Dials Mobile Measurement Up Six Notches

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...

GMR Hits Homerun with New Global eSports Practice

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

Hilton Takes Expansion Tour to London’s Bankside

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

X-Men to Premiere in Super Colour with M&M’S Partnership

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

Columbia Scales to Towering Heights with New Global Push

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast,...

Green Dot Renews Partnership with Steve Harvey

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued...

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta,...

Geometry Global UK Names Martin Smith to Dual Role

Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

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Airbnb launches a new initiative to support South African communities

Airbnb launches a new initiative to support South African communities

Airbnb launches #GetBehindTheMask in partnership with the Western Cape Government’s Maskathon and Afrika Tikkun Airbnb company has announced the launch of #GetBehindTheMask, a host led...
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