Brands from 25 Countries Honoured at the 2014 World Branding Awards
Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in...
RB UK Launches New Employer Branding Video
RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign...
TAG Heuer to go into Sports Marathons
As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper.
The manufacture is thus reaffirming its sporting...
Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership
Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the...
Johnnie Walker Launches New Global Ad Campaign
Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of...
Toyo Tires New Brand Video Features A.C. Milan Footballers
Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing...
DHL Rebrands DHL Global Mail in the Americas
DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...
YuMe Partners Vestel, Launches O2 Brand Campaign
YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...
John Lewis’ “Monty’s Christmas” Campaign Goes Viral
John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days.
The campaign evokes the...
Thomas Cook launches first ever Group-Wide Marketing Campaign
Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...
Ford Unveiled New Mustang on World’s Tallest Building
Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s...
Colgate-Palmolive Gets New Global Typeface
London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which...
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