John Lewis and Waitrose have pledged to ban plastic from Christmas products from as early as next year.
As mounting pressure takes hold of companies around the world, the move is a much lauded one, following years of careless single-use plastic used, especially in seasonal products.
The retailer has already changed the the amount of glitter in its own festival wrapping paper and cards and removed plastic wrapping from most of their individual cards.
The company will be making crackers and the toys inside from recyclable materials such as metal and paper and they will also be cracking down on glitter, using embossed cardboard instead.
Dan Cooper, the head Christmas buyer at John Lewis, says: “Reducing the amount of single-use plastic in products and packaging is really important to us and our customers. One of the challenges I face as a buyer is that we plan 18 months ahead, so it takes time for changes to become a reality.
“I’m always searching for new, more sustainable products which will make Christmas sparkle but won’t end up spoiling our environment.”