Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms.
William Hill has signed a strategic three-year partnership with Chelsea to become the Premier League club’s new official betting partner. The brand will offer odds through its website and smartphone apps as well as host a match-day betting service at Stamford Bridge.
The platform will allow fans to place bets at the stadium on the day of the game and collect winnings from any one of more than 2,000 shops across the United Kingdom. The deal includes placements at Fulham Broadway and on the King’s Road in close proximity to the stadium.
“William Hill is one of the most trusted brands in the betting industry. It’s great to have another blue chip company on our list of partners. We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers,” said Christian Purslow, MD of Chelsea Football Club.
In addition to the UK and Australia, the company’s online business is headquartered in Gibraltar with its marketing and customer service functions based in Israel, Bulgaria, and the Philippines.