The two agencies join Hatch, the fellow San Francisco-based branding and creative agency, who will lead design work for Sovos Brands
Sovos Brands, a food and beverage company with a mission to acquire and build one-of-a-kind brands, announces the appointment of Butler, Shine, Stern & Partners and Current Marketing to lead advertising and public relations respectively, across the consumer packaged goods company’s growing portfolio of brands.
“Finding one-of-a-kind brands is core to the Sovos business model. This approach carries through to our ambition for marketing and communications. With BSSP and Current Marketing joining Hatch, our brands are in the best hands. The collective wealth of experience, creativity and fresh take on our brands is remarkable. We’re excited to collaborate across disciplines to drive big-idea-thinking, with breakthrough campaigns that tell our unique brand stories and showcase our delicious genuine Italian food, made with clean ingredients. We can’t wait to unveil the work behind Michael Angelo’s frozen entrees and Rao’s pasta sauce, as we invest to grow Sovos Brands,” said Priscilla Tuan, Senior Vice President of Marketing, Sovos Brands.
Headquartered in Berkeley, California, Sovos Brands focuses on growing high-quality food and beverage brands in on-trend categories, with strong potential for accelerated growth. The first executions of the company’s new marketing push will see BSSP and Current Marketing unite on national campaigns for both Michael Angelo’s and Rao’s. BSSP will lead TV, digital and print efforts, with Current Marketing driving PR and influencer outreach.
“Everyone at BSSP is thrilled to be working on such great brands and with an inspired group of clients and agency partners. These brands and clients deserve work that will drive the business and get consumers talking,” said Patrick Kiss, President, BSSP.
The two agencies join Hatch, the fellow San Francisco-based branding and creative agency, who will lead design work for Sovos Brands, beginning with a new packaging design for Michael Angelo’s in January 2018. The three agencies remit encompasses Michael Angelo’s Gourmet Foods, Rao’s Specialty Foods and potential future brands in the Sovos Brands portfolio.