ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors
ITB Worldwide, one of Europe’s leading entertainment marketing agencies, has been acquired by global PR agency Rogers & Cowan.
ITB, committed to harnessing the power of talent, influencer and popular culture to produce creative and strategically driven work for their clients, will join Rogers & Cowan as part of the Octagon Sports and Entertainment Network of agencies.
ITB works with brands such as H&M, Mango, Avon, Chivas Regal, Lacoste and creative talent such as Hattie Stewart, Katie Hillier and Orla Kiely.
It recently executed the Chivas Regal Will.I.Am partnership for Chivas’ Venture, Freya’s podcast series ‘When Life Gives you Melons,‘ and the latest instalment of Mango’s Journeys campaign with Sofia Sanchez de Betak & Leandra Medine.
Led by Managing Directors Emma Gregson and Matthew Pitcher, the agency is comprised of three core divisions – Entertainment Marketing (casting, endorsements & collaborations, talent equity agreements, influencer campaigns and VIP gifting/seeding and event services), Licensing & Brand Extensions, and Representation of prominent creative talent and designers for career management and commercial deals.
“Over the last nine years, ITB has shown their expertise in the fashion and influencer space, creating award-winning campaigns with cutting-edge influencers and designers for their great roster of brand and creative clients.
“I am thrilled to marry their expertise in the global fashion and lifestyle space with our music, talent and content capabilities, especially as the world moves more digitally forward,” said Mark Owens CEO, Rogers & Cowan.
“With their global scope and scale and seasoned management team, we are excited about our ability to scale our business to a wider network of brands and more territories. We will be able to extend to our clients extra capabilities and reach, experiential services, and integrated communications that can amplify our work providing a more end to end offering.
“Our founder, Emma Grede has set us up for incredible success to take this agency forward. The ITB team are best in class at what they do with a tight, creative and exemplary culture that in turn provides our clients with dedicated and award-winning work,” said Emma Gregson, MD ITB.
“We are excited to be able to be able to offer our brand and talent clients around the world access to ITB’s insight-led, approach to fashion and lifestyle.
“In our time getting to know each other, the agency has proven the ability to create strategic and creatively-led partnerships between brands and popular culture that engage with the audience in credible and meaningful ways,” said Jeff Ehrenkranz, President Octagon Marketing International.