RITTA Celebrates Three Awards for Creativity in BMW Video Marketing

Three AVA Awards Awarded to RITTA In Recognition for Creative Excellence in Video Marketing from BMW and MINI

RITTA, a  full-service marketing and advertising agency, which has worked with clients such as Samsung, BMW, and MINI, was awarded by the AVA Digital Awards competition—with Platinum, Gold and Honourable mentions—for its video and commercial work produced for The BMW and MINI Performance Driving Schools.

With over 2,500 entries from around the world, the international awards competition recognises outstanding achievement by creative professionals involved in the planning, concept, direction, design and production of media that is part of the evolution of digital communication—honouring excellence in digital creativity, branding and strategy.

“This recognition is significant—the team worked incredibly hard in a short window of time—fulfilling the client’s expectations. A rigorous shoot schedule in 100-degree weather on tarmac can take the ‘fluff’ out of anyone real quick, but this group excelled—all while keeping their humour present and focus intact,” said Koryn Schermer, RITTA CEO and BMW Account Director.

The Platinum Award for Creativity (Video Production) | Cinematography was given for the MINI Motoring School video the agency produced and created for the BMW and MINI Performance Driving Schools website to showcase the exciting, new school located outside Palm Springs, California.

The Gold Award for Video Production | Commercial | Ad Campaign was given for the BMW Performance Driving School 30-second TV spot “KNOW YOUR LIMITS,” used for both cable network broadcast and digital online placements.

Their BMW US Rider Academy video, showcasing motorcycle instruction and skills learned at BMW US Rider Academy off-road course, was awarded an honourable mention in the informational short form web video category.

The company believes in utilising all types of media in innovative ways and focusing on the best ways to tell any brand’s story and gain traction.

BMW was a two-time global winner of the World Branding Awards, in the Automotive category.