Gerry Boyle Made CEO of Publicis Media EMEA and APAC
Publicis Media today announced a unified leadership structure across the EMEA and APAC businesses, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC.
This role expands on Boyle’s current remit as CEO of APAC operations to include oversight of EMEA operations as well. Boyle will continue to report to Steve King, CEO, Publicis Media.
Further, Nicole Pruesse is appointed Chief Operating Officer of the APAC operations, in addition to her current EMEA COO responsibilities. Pruesse is charged with delivery of the business across these regions, reporting to Boyle.
The unified leadership structure furthers the company’s goal of simplifying its business and driving deeper connectivity in service to clients by aligning both EMEA and APAC under Boyle’s leadership and with Tim Jones continuing as CEO Publicis Media Americas.
“Gerry is a proven and well-known leader, strategist and client partner. In his most recent role as Publicis Media CEO, APAC, he delivered much success, including establishing the company’s model in the region, developing a network of outstanding leaders, and driving client businesses forward. Nicole is also an extraordinary leader, well-equipped to build on our momentum across markets,” said King.
In his EMEA remit, Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who announced he would be leaving the company to pursue other opportunities. Jacob will be staying with the company through May to ensure a smooth transition.
Boyle in his expanded role will focus on bringing to life the company’s model of a brand-led organisation, powered by digital-first global practices, and working together with the other Publicis Groupe Solution Hubs for Power of One collaboration that drives client business forward across EMEA and APAC.
He will also continue to Chair the company’s Global Investment Council and lead Global Partnerships for Publicis Groupe.
Boyle, prior to his roles with the company, served as Global Managing Partner and Chairman of ZenithOptimedia APAC.
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.
Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.