Research Shows Impact of Human Voice on Brand Advocacy

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...

McCann Worldgroup Named ‘Agency Network of the Year’

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's...

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and...

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

35% of US Shoppers Make Purchases on Mobile Devices

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....

Ogilvy & Mather Wins CLIO Network of the Year for Third...

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

Amazon Tops UK Digital Customer Experience Study

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

Grey Goose Vodka partners with Virgin Galactic

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive...

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Adidas and the LEGO Group embark on a multi-year partnershipvideo

Adidas and the LEGO Group embark on a multi-year partnership

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and...
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