YuMe Partners Vestel, Launches O2 Brand Campaign

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the...

Brands from 25 Countries Honoured at the 2014 World Branding Awards

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in...

David Croft to Host the World Branding Awards

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...

Research Shows Impact of Human Voice on Brand Advocacy

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...

McCann Worldgroup Named ‘Agency Network of the Year’

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's...

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and...

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

35% of US Shoppers Make Purchases on Mobile Devices

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....

Ogilvy & Mather Wins CLIO Network of the Year for Third...

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

Amazon Tops UK Digital Customer Experience Study

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

Grey Goose Vodka partners with Virgin Galactic

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive...

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