Omnicom Forms Brand Consulting Group

Brand Consulting Group by Omnicom to Build Upon the Company’s Core Growth Strategies

Omnicom Group, a leading global marketing and corporate communications company, announced the strengthening of its branding and research offering through its Brand Consulting Group, addressing the growing demand for seamlessly integrated teams across disciplines, best in class talent around the globe, and cutting-edge offerings that reinvent brands across all consumer touch points.

Building upon the company’s core growth strategies, the Brand Consulting Group is focused on: strengthening new business development, creating customised teams for clients, better targeting of internal investments, improving expertise and knowledge across management teams, and creating more opportunities for employees.

The company’s executive, Chuck Brymer, will lead the new group as Chairman. Mark O’Brien, currently CFO of Interbrand, will assume the role of COO.

The Brand Consulting Group will combine the global expertise of the following agencies: Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands and Wolff Olins.

“We have simplified our organisation structure and service offerings to ensure that our client teams consist of the best talent no matter what agency they sit in or where they are located.

“Together and as strong independent brands, the Brand Consulting Group provides the best of the best in the branding business—from talent and ideas to innovation and creativity,” said John Wren, President and CEO, Omnicom Group.

Brymer added, “By leveraging the tools and resources of this group of agencies, we can help brands forge deeper, more meaningful connections at speed and scale. I look forward to charting a successful path forward for the benefit of our clients and employees.”

Agencies within the Practice Area will continue to retain their strong brands and cultures whilst continuing to operate as independent businesses. Coordination across management teams and top client leaders will also optimise the performance of Omnicom’s agencies and help drive growth for its clients.

Omnicom recently named the Global President and CEO of DDB Worldwide.