Ogilvy USA Begins the Brand’s Global Transformation

ogilvy usa lou aversano

Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally.

With the transformation of Ogilvy as a single brand currently underway, the United States is the first market to undergo the company’s revamp. Going live in April, Ogilvy USA will set the stage for how the changes will take shape across the advertising enterprise globally.

Per said transition, the network will shift from a focus on disciplines and sub-brands to a concentration on clients as well as speciality skills and expertise. Central to the client-centric model will be Groups. They will represent nine individual portfolios with a diverse mix of clients.

Talent will span Domains that include Enterprise Branding; Digital and Innovation; Customer Engagement and Commerce; Influence and PR; and Media and Distribution. The portfolios will cover all Ogilvy clients in Atlanta, Chicago, Denver, Los Angeles, and New York.

Integrated Functions (Finance, Talent, Business Development, and Communications) will also serve across the USA enterprise. Ogilvy USA has identified a team of leaders with a wide range of skills and distinct areas of expertise to best serve the clients and brands it represents.

The team will be responsible for the firm’s overall leadership including client management, talent, new business, and finance.  Many will continue to service existing clients both locally and abroad. Additional heads will be named over the coming weeks and months.

“It is crucial for us to adapt, rethink, and anticipate how we work together to best meet the changing needs of our clients. This gives us the opportunity to reimagine the bold, ambitious, and vibrant culture that David Ogilvy created so many years ago,” said Lou Aversano (pictured), CEO of Ogilvy USA.