Merkle Taps Min Lu as Network Development Lead, Asia Pacific

Appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries

Merkle, a technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the appointment of Min Lu to Vice President, Network Development for Merkle Asia Pacific, effective immediately.

Based in Singapore, Lu will play an integral role in establishing the agency’s global branding and business expansion in the region. In her new role, Lu will be responsible for accelerating business growth by adding new capabilities, strengthening its market presence, and driving acquisition integration and synergies across Dentsu Aegis Network in Asia Pacific.

“I am excited to join the Merkle team and look forward to building a cohesive and strong presence for the Merkle brand in Asia Pacific,” said Lu.

“We have a unique opportunity to tap into significant digital marketing growth potential, leveraging our global expertise in people-based marketing and our data-driven, tech-savvy teams on the ground.”

Lu has extensive experience in strategy formulation, new market entry, as well as mergers and acquisitions in the media and technology sector with leading global multinational companies. Prior to joining the agency, Lu served 12 years at Thomson Reuters in various strategy and corporate development roles in Asia Pacific, most recently as Vice President of Strategy and Market Development in China.

Lu will report to Zhengda “Z” Shen, President, Merkle Asia Pacific, and Simon Jones, CFO of Dentsu Aegis Network Asia Pacific.

Zhengda “Z” Shen, President, Merkle Asia Pacific, said: “Min’s rich experience in corporate strategy and market development will accelerate the agency’s growth in Asia Pacific and the expansion of our global footprint through acquisition and integration. I am very excited about the market opportunities in the region, and I look forward to having Min join our leadership team to continue the strong growth momentum.”

The appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries: Australia, China, Singapore, and India.