Four M Studios will have one of the broadest portfolios of brands to tap for television content and promotional support
Meredith Corporation unveiled the new look, name, and direction of its in-house television production company, which will now be known as Four M Studios.
Four M Studios, formerly known as Time Inc Productions, will have access to one of the largest portfolios of iconic media brands from which to draw inspiration for original long-form television formats.
Additionally, the production company will continue to create shows independent of any Meredith brand, as it recently did with its show “Home.” Its new name and logo is inspired by Meredith‘s logo of four interlocked “M’s.”
The company will maintain the ability to promote any of its shows – whether tied to an in-house brand or not – across the vast Meredith portfolio, which includes a strong footprint in food, home, entertainment and lifestyle brands.
“We evolved quickly and successfully in just over two years by leveraging our trusted iconic brands, promotional scale and super-serving creative worlds that consumers and networks are drawn to.
“We develop and produce award-winning, high quality, compelling long-form television content. Four M Studios has partnered with some of the best storytellers and is primed to continue to capitalise on this momentum,” said Bruce Gersh, President of PEOPLE, Entertainment Weekly and PEOPLE en Espanol, and Head of Four M Studios.
Since its inception, the company’s projects have been bought by networks including ABC, A&E, Apple Worldwide Video, Paramount Network, Investigation Discovery, and Netflix.
Early successes have evolved into deeper relationships and opportunities with networks, such as “The Story of the Royals,” which is currently in production for ABC following last summer’s “The Story of Diana,” which saw a nine-year ratings high in the timeslot for the network.
Investigation Discovery recently announced the expansion of the “PEOPLE Magazine Investigates” franchise with two new series, “PEOPLE Magazine Investigates: Cults” and “PEOPLE Magazine Investigates: Crimes of Fashion.”
Time Inc Productions was formally established in 2016 so the company could keep more creative control of their own stories as they evolved from print to long-form content for screens. The company will continue to distribute its content through its international distribution arm.