DePalma Will Lead Targeted Digital and Print Advertising Business, which Joined Meredith’s Local Media Group after Acquisition of Time Inc
Meredith Corporation has promoted Klarn DePalma to Executive Vice President of MNI Targeted Media, effective immediately. In his new role, DePalma will lead the targeted digital and print advertising business, which joined the company‘s Local Media Group after the recently completed acquisition of Time Inc. He will report to Patrick McCreery, Meredith Local Media Group Executive Vice President.
DePalma has worked for WFSB-TV, the company’s CBS affiliate in Hartford, CT, for more than 25 years. He started as an entry-level salesperson and worked his way up to Vice President and General Manager of both WFSB-TV and Western Mass News, the company’s CBS, ABC and Fox affiliates in Springfield, MA, his role for the past 12 years. He also oversaw the company’s Local Media Group’s national sales teams.
“Klarn is an innovative leader who understands the future of this business. His leadership will expedite the integration of MNI into the company’s Local Media Group, and provide the opportunity to expand the digital reach of our 17 local television stations,” said McCreery.
“I think the two most exciting things about MNI are the people and the technology it develops. The proprietary data MNI provides clients for digital campaigns via the Omnipoint System is a game changer. I am looking forward to joining this team that is committed to success in 40 markets across the country,” said DePalma.
The company’s Local Media Group includes 17 television stations reaching 11% of US households. Its portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 and 13 in Top 50 markets. Its stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
The company today is committed to using multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
