MediaMonks to further develop and amplify Fanta presence in South-East Asia
After a highly competitive pitch, S4 Capital-owned MediaMonks has now become the lead agency for Fanta‘s South-East Asia account effective immediately.
The agency‘s Singapore team has reportedly been tasked with spearheading the soft drinks brand’s creative works and will focus on digital and social marketing, with an overall aim of further developing and amplifying its presence in South-East Asia.
“We look forward to partnering with S4 Capital and MediaMonks. Leading the change in the industry, they bring a new-generation perspective on reaching consumers, merging data and technology with a unique approach to the development of content.
“And of course, they are brilliant at providing creative ideas to bring everything together,” said Pratik Thakar, Head of Integrated Marketing Communications ASEAN, The Coca-Cola Company.
Victor Knaap, main monk and CEO, MediaMonks added: “The vote of confidence Fanta displayed in our ability to create culturally impactful work is a badge of honour to us, and we cannot wait to work on some seriously creative projects that will help guide the brand.”
The agency has also added a number of other accounts to its portfolio recently, including Marriott, Mead Johnson Nutrition RB (Reckitt Benckiser), and Resorts World Sentosa amongst others.
The agency was acquired by S4 Capital—a company founded by Sir Martin Sorrell—for €300 million/£269 million last year. The purchase came after Sorrell stepped down as WPP CEO— WPP being the advertising giant built and run by Sorrell for 33 years. It was the first acquisition since Sorrell formed S4 Capital.
“We are delighted to join forces with MediaMonks. This represents a significant step in building a new age, new era, digital agency platform for clients,” said Sir Martin Sorrell.
“MediaMonks’ roots are totally in new media, and data, content and technology. Our next moves will be to build this platform further and to add meaningful data analytics and digital media buying. The company will be a unitary one with MediaMonks as its core.”
