MDC Partners: Napier responsible for leading multi-agency integrations and innovations for network clients
MDC Partners Inc announced that it has hired Nate Napier as Managing Director, Key Client Relationships, responsible for leading multi-agency integrations and innovations for network clients, as well as spearheading standards for excellence in client service. Napier will report to Mark Penn, Chairman and CEO of MDC Partners.
“The network is home to much of the industry’s very best and most celebrated talent,” said Penn. “And clients are increasingly turning to us to deliver the complete suite of modern services within the family by tapping into the entrepreneurial specialists that make our network uniquely nimble and customer-centric.
“As we enhance network cooperation and scale this collaborative model, Nate’s client-side experience leading integrated brand-building and modern agile marketing strategies will be invaluable.”
Napier has spent the majority of his career in brand-building organisations including Intuit and Procter & Gamble, most recently as the corporate responsibility and reputation brand-building lead at Intuit responsible for building the company’s brand equity through its inaugural social good campaign.
In this role, Napier was also responsible for developing multi-year strategic plans for the Intuit brand and reimagining the role of strategic partnerships for the corporate brand.
“I am thrilled to be working with Mark, the MDC leadership team, and MDC partner agencies to harness the collective creative capabilities across the MDC network to drive growth and new innovative solutions for our clients,” said Napier.
Prior to Intuit, Napier worked at Procter & Gamble as a North America Brand Manager, and led the Gillette Blades & Razors megabrand commercialisation reinvention, the development of a new method of agile marketing as well as a total consumer care and digital model as a form of brand building. Napier also worked in retail and shopper marketing, developing winning corporate scale and joint-business partnership plans across P&G’s club business including Costco and BJs.
Complementing his brand-building experience, Nate worked in a human capital role to help deliver P&G’s divestiture of its Beauty Brands to Coty, Inc and managing the engagement strategy for North America Hair Care & Colour leadership. Before P&G, Nate worked in management consulting and worked across a variety of industries including auto, higher education/student affairs, and financial services.
