McCann Worldgroup wins prestigious award for the first time in 10 years
Following three consecutive years of being #1 in the European Effie Index, McCann Worldgroup was also named European Agency Network of the Year for the first time in 10 years at the Euro Effie Awards in Brussels two nights ago.
Winning entries with multi-market campaigns that originated out of UK, Spain, France, Germany, Russia and Greece, helped shape this record performance in the region. Longstanding client ALDI received the Grand Effie – the highest award given at the ceremony.
Introduced in 1996, the Effie Awards Europe was the first pan-European advertising awards to promote and recognise excellence in marketing communications amongst campaigns that have run and which can prove effectiveness in at least two European countries.
Pablo Walker, President Europe, McCann Worldgroup, expressed in a statement that this was a phenomenal achievement for the agency. He said that not only has the agency gained the top position, but it has done so with an unprecedented number of markets across the region contributing to this record-breaking performance. He added that this was a huge tribute to its client partnerships and its strategic leadership in the region.
Harjot Singh, Chief Strategy Officer, McCann Worldgroup Europe and UK added: “We are thrilled with this result which is shaped by work from so many markets; each proving success in at least two different European countries. Victories like these not only cement our shared mission to be individually brilliant and unbeatable as one; they are living proof of our collective passion to win on behalf of our clients with work that works.”
“I am very happy with our collaboration with ALDI. They are a phenomenal client to work with – who have brought out the best in us through their vision and drive and strong belief in the value of long term strategic thinking. Our work with them is an expression of our core belief that the best work is the most effective work,” said Mark Lund, CEO, UK, McCann Worldgroup.
This follows a year which has seen the network in Europe dominate to an unprecedented degree with a range of other major awards including EMEA Regional Network of Year 2019 by Cannes Lions Festival of Advertising, EMEA Agency Network of the Year by Campaign Magazine; #1 Network of the Year at the IPA Effectiveness Awards and 2019 European Network of the Year, WARC; in addition to numerous other local industry accolades across key European markets.