Ad Age Highlights McCann’s Feistiness and Fierce Competitive Streak
Four McCann Worldgroup agencies were recognised for 2017 achievements in the 2018 Ad Age Agency A-List special edition that honours “the best work and brightest ideas in advertising and marketing.”
McCann’s recognition by Ad Age follows Adweek’s naming it late last year as its 2017 US Agency of the Year.
McCann, which repeated for the third straight year in Ad Age as the only global agency network ranked among the top three A-listers, was joined in the top honours rung by MRM//McCann, which was named 2018 Business-to-Business Agency of the Year. Two other McCann Worldgroup agencies, Momentum and Weber Shandwick, were both named to the 2018 Agency A-List “Standouts” list for the second consecutive year.
“This creative and business recognition from AdAge is a tribute to the ongoing commitment of our teams around the world to help our clients grow their brands by playing a meaningful role in people’s lives.
“This impressive across-the-board recognition reflects our vision to be the number one creatively-driven marketing company in the world by offering our clients the best strategic and creative marketing services in the business,” said Harris Diamond, Chairman and CEO of McCann Worldgroup.
McCann was ranked No 2 in the Agency of the Year/A-List for the second year in a row. Ad Age, which noted that “McCann swept award show after award show” in addition to leading all competitors in US new business in 2017, also highlighted the agency’s “feistiness” and “fierce competitive streak.”
In naming MRM//McCann as “2018 Business-to-Business Agency of the Year,” Ad Age cited the agency’s strategic, creative and digital capabilities as well as its new business record in 2017.
“Gartner also moved MRM//McCann from ‘challenger’ to ‘leader’ in its “Magic Quadrant for Global Digital Marketing Agencies’ report in 2017, citing the agency’s ability to transform client businesses around the customer and deliver measurable business impact as a result,” added the publication.