Lumentus Boosts Social Media Expertise with New Addition

Latest Addition to Build Client Presence and Voice with Continuous Social Listening, Influencer Outreach, and Digital Content Creation for Lumentus

Creative and accomplished digital strategist with experience working with clients across a variety of industries, Eden Greenfield, has joined digital communications agency, Lumentus, as an account manager.

Greenfield will develop social media content, brand and issue awareness as well as online engagement. Her expertise will boost an already impressive staff of digital consultants at the New York-based firm.

Lumentus is a full-service integrated digital communications agency that helps clients build and manage brands while simultaneously protecting and improving perceptions.

The agency represents a roster of corporations, public policy organisations, financial services firms, healthcare businesses, life sciences companies and executives from across the spectrum.

“We know our clients seek fresh perspectives on the challenges they are up against in today’s evolving environment. Eden brings the perfect mix of experience and creativity that will help guide those clients to the objectives that are most important to their success,” said Laurence Moskowitz, Lumentus Managing Partner and Chief Executive.

Greenfield has developed and implemented successful campaigns with clients in diverse fields including financial services, consumer, technology, non-profit, and real estate. She is adept at leveraging major events such as the World Economic Forum, SALT, and CES to build client presence and voice with continuous social listening, influencer outreach, and digital content creation.

“Lumentus has a great team of professionals that is already providing exceptional service to its client roster. I am eager to dive right into the work and help the team deliver extraordinary service and bring our digital expertise to a new level,” said Greenfield.

Before joining Lumentus, Greenfield was a client executive at Burson-Marsteller, working with clients and managing accounts for Bank of America, Accenture, Barnes & Noble, Ford, Sony, and more.

Greenfield is the latest addition as the agency continues a major expansion after adding several new team members last autumn and this winter, including Marc Beharry as Director of Search Marketing Strategy.