PMX focused on closing gap between performance and brand marketing says Jeff Johnson
PMX Agency has named Jeff Johnson as its Executive Vice President. In the role, Johnson will work closely with the agency‘s Corporate Development and Marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX.
Having most recently acted as iProspect‘s Global Chief Client Officer, Johnson brings deep expertise in the service and growth of enterprise brands and businesses at global scale.
His experience and industry insight provide an edge to the agency’s corporate vision, and to its unique performance and brand based marketing programmes that are built to tackle the most prevalent business challenges of today’s leading brands.
“I couldn’t be more delighted that Jeff has joined us. His skills and approach are a great match for our ambitions and abilities. It is such a critical time for brands, regardless of industry. Staying prominent and relevant, and being part of customers’ lives takes experimentation, courage and a willingness to put growth first. That’s the heart of PMX’s priorities and straight into Jeff’s passion,” said Chris Paradysz, co-CEO of PMX Agency.
Throughout his career in the industry, Jeff has worked with some of the largest brands in the world.
Prior to his role at iProspect as part of the global Dentsu Aegis Network, he held roles including Managing Director and co-CEO of Covario, where he was involved in multiple acquisitions as well as the eventual acquisition of Covario by Dentsu Aegis.
Before Covario, Jeff spent several years at iCrossing where he held numerous executive roles including Managing Director and SVP of Strategic Account Development.
“We see tremendous opportunity for PMX Agency, and I’m thrilled to be joining this dynamic group of experts with such an incredible set of clients. With the landscape more complex than ever, PMX is focused on the critical need to close the gap between performance and brand marketing. Without each, emotional connection can’t be converted into tangible action,” said Jeff Johnson, EVP of PMX Agency.
