With Increased International Growth, Innovid Brings Data-Driven Video Solutions for Brands Across Asia Pacific Region
Innovid, a video marketing platform, announced an increased global expansion with the opening of its Singapore office and the appointment of industry veteran Henry Schenker to manage the company’s presence in the region as vice president of APAC.
As the company continues to grow and cater to advertisers’ video needs globally, Schenker will be responsible for its expansion in the APAC region, developing the Singapore hub and supporting its global clientele.
Schenker’s experience in front-end sales and engineering, combined with his knowledge of APAC, positions him to help the company’s clients effectively implement data-driven video and connected TV campaigns in the region and globally.
The new Singapore office will be the company’s ninth location and fourth international office, providing a presence in Asia to complement its overall global coverage.
Schenker comes to Innovid from Tapad, where he was responsible for leading a team to bring cross-device data to Asia. Prior to Tapad, he served as Director, Professional Services at Wyng, and earlier in his career, he worked in sales for News Corporation on behalf of the National Geographic and Wild Channels.
“I am excited to be joining a world-class organisation like Innovid to support our clients more effectively implement data-driven video and connected TV campaigns in the APAC region, as well as to develop and expand the new Singapore office by growing its global footprint,” said Schenker.
“With demand from advertisers for a future-proof video marketing platform delivered globally at a critical high point, we could not think of a better time to open an office in Singapore.
“Henry is the ideal candidate to lead in APAC – his experience with data and advertising will be invaluable, particularly when combined with his depth of knowledge of APAC and many contacts in the region. We are glad to have him on board,” said Zack Zigdon, MD International and Co-founder of Innovid.