Grey Expands in Europe with Belgium’s Famous Takeover

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence.

Grey has acquired a majority stake in Brussels-based Famous, a major independent advertising agency in Belgium, and will rebrand as FamousGrey. The move helps beef up the group’s presence in the Benelux region, thus furthering its position as a full-service solutions provider in a market with increasing creative influence.

“The acquisition signals our commitment to continued growth in Western Continental Europe. In view of the recent Brexit referendum, it’s imperative we actively seek to accelerate our expansion across key EU markets. Brussels sits at the heart of the EU and it’s now critical we have a strong agency presence in that city,” said David Patton, President and CEO of Grey EMEA.

A firm specialised in digital, Famous has been operating for 15 years. Most recently, the 80-strong agency was been named Media Marketing Agency of the Year, as a result of their creative and business successes. It is led by an experienced management team headed by the brand’s Founder & CEO, Marc Fauconnier.

“Grey is not only a distinguished agency, but one with a strong culture of creativity. We got to know the agency as a network of entrepreneurial and passionate people, where we feel perfectly at home and are excited to adopt Grey as our new family name, to become FamousGrey,” said Fauconnier.