Great Britain House to Display Best of UK Creativity

In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation.

The Great Britain House will place UK creativity and innovation on display from 11-13 March 2017 (Saturday to Monday), during Austin’s annual South by Southwest (SXSW) Interactive festival.

Over the course of three days, the Brits will take over Speakeasy, the venue in downtown Austin, to spotlight the best the UK has to offer in technology, creative, music, and film. The UK historically has been the largest international delegation that attends SXSW and 2017 is no exception.

Joining the UK’s Department of International Trade as partners are Arts Council England, British Underground, The Culture Diary, Business Birmingham, Digital Catapult NI, Imagination, Invest Northern Ireland, Manchester, Shell, Sweaty Betty London, UK Science & Innovation Network, and the Welsh Government.

Along with the Great Britain House, the UK will be represented at SXSW and through the long-running British Music Embassy, which will present some of the best new local musical talent at Latitude30. As part of the proceedings, 17 trade mission companies will participate in the festival’s networking and learning opportunities.

Also, Arts Council England and international cultural curator, British Underground, will lead a landmark business-focused group of nine delegates sourced from a range of arts disciplines with a strong focus on digital and tech. The full schedule of events and profiles of the UK companies are available online.

“The UK is home to cutting-edge innovators and tech businesses. I’m delighted we are creating this wonderfully innovative platform and transforming an Austin downtown bar into a showcase for the very best of British,” said Dan Rutstein, Regional Director for the Department for International Trade.

“These UK companies will help us imagine the possibilities for our future and our world. For US companies looking to grow internationally, they will hear about our business-friendly environment from panellists, participants, and UK Trade Minister, Greg Hands. Come and see us. We’d be happy to offer you a whisky, gin or cup of tea.”