The Foundry Wins Three Webby Awards For Innovation In Virtual Reality

Webby Awards Recognise LIFE VR’s Achievements in Creating Innovative and Immersive Experiences from The Foundry

The Foundry at Meredith Corporation has been honoured with three awards at the 22nd Annual Webby Awards for its work in immersive content.

Holographic capture company, 8i, creates groundbreaking virtual reality experiences in partnership with the company’s LIFE VR.

Buzz Aldrin: Cycling Pathways to Mars,” in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby winner in the ‘Film & Video: VR: Branded Cinematic or Pre-Rendered’ category and also ‘The Webby People’s Voice Award winner in the Film & Video: VR: Branded Cinematic or Pre-Rendered’ category.

Sports Illustrated‘s co-production with Endemol Shine Beyond USA and LIFE VR, “Capturing Everest,” the first-ever surface-to-summit climb of Mt. Everest in VR, is the winner of The Webby People’s Voice Award in the Film & Video: 360-Video: Branded category.

“We are glad that The Webby Awards recognises LIFE VR’s unparalleled work in creating innovative and immersive experiences.

“This important industry honour is a testament to The Foundry’s commitment to providing relevant, cutting-edge content for our audiences and advertisers—and to partnering with the best in the business to make those ideas a reality,” said Chris Hercik, Chief Creative Officer of The Foundry at Meredith.

The company serves as Meredith’s creative content resource, harnessing the power of Meredith’s publishing know-how, editorial approach to storytelling and data capabilities to enable deeper connections with audiences that fuel growth for clients, no matter the format or platform.