For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced.
The eurobest Festival of Creativity has drawn to a close, with a ceremony to celebrate the 2016 installation held on 2 December. A hundred and sixteen jury members from across Europe judged and decided the very best work during the three-day event and the winners have been announced.
Rome opened its doors to welcome the region’s creative community to the awards show. The historic ambience of the Palazzo Barberini venue set the scene for an inspiring festival of speaker sessions and workshops, which approached diversity, identity, and innovation through fearless and open debate.
Inspired by the host city, the theme for this year was ‘the senses’ and multisensory branding was threaded through the content programme.
“Italy has provided a rich backdrop for eurobest this year, from the historic venues who’ve hosted us to the contemporary perspectives of our Italian speakers and jury members. Over 30 countries collaborated in our content programme, and attendees came from every corner of the continent. Thank you to all our partners who have made the Festival so special. I can’t think of a more important time for the European community to come together and celebrate creativity,” said Louise Benson (pictured), Festival Director of eurobest.
2016 WINNERS:
CREATIVE DATA: 7 awards include 2 Gold, 2 Silver, and 2 Bronze
The Grand Prix went to Nike on Demand for Nike by R/GA London – UK
CREATIVE EFFECTIVENESS: 4 awards include 3 Creative Effectiveness Awards
The Grand Prix was awarded to Monty’s Christmas for John Lewis by adam&eveDDB, London – UK
DIGITAL CRAFT: 14 awards include 2 Gold, 4 Silver, and 7 Bronze
The Grand Prix went to The Next Rembrandt for ING by J. Walter Thompson Amsterdam – The Netherlands
DESIGN: 27 winners include 4 Gold, 9 Silver, and 13 Bronze
The Grand Prix went to #PAINTBACK for Legacy Store Berlin by HEIMAT, Berlin – Germany
DIRECT: 34 awards include 4 Gold, 12 Silver, and 17 Bronze
The Grand Prix was received by The Swedish Number for The Swedish Tourist Association by INGO, Stockholm – Sweden
ENTERTAINMENT: 31 awards include 5 Gold, 14 Silver, and 11 Bronze
The Grand Prix went to Modern Essentials by Beckham for H&M by adam&eveDDB, London – UK
FILM: 34 awards include 8 Gold, 10 Silver, and 15 Bronze
The Grand Prix went to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK
FILM CRAFT: 38 awards include 8 Gold, 12 Silver, and 17 Bronze
A second Grand Prix was presented to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK
HEALTHCARE: 20 awards include 3 Gold, 7 Silver, and 9 Bronze
The Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INNOVATION: 4 awards include 3 Innovation Awards
A second Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INTEGRATED: 7 awards include 1 Gold, 1 Silver, and 4 Bronze
The Grand Prix went to The Man on the Moon for John Lewis by adam&eveDDB, London – UK
INTERACTIVE: 31 awards include 3 Gold, 12 Silver, and 16 Bronze
No Grand Prix was awarded
MEDIA: 41 awards include 6 Gold, 15 Silver, and 19 Bronze
The Grand Prix was awarded to Girl Emojis for Procter & Gamble by STARCOM, London / Leo Burnett Chicago – UK
MOBILE: 18 awards include 2 Gold, 7 Silver, and 8 Bronze
A second Grand Prix was awarded to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
OUTDOOR: 35 awards include 7 Gold, 10 Silver, and 17 Bronze
The Grand Prix went to Survival Billboard for Microsoft by McCann London – UK
PROMO & ACTIVATION: 43 awards include 5 Gold, 15 Silver, and 22 Bronze
A third Grand Prix went to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
PRINT & PUBLISHING: 21 Awards include 4 Gold, 7 Silver, and 9 Bronze
The Grand Prix was awarded to Brad is Single for Norwegian Air by Try, Oslo – Norway
PRINT & OUTDOOR CRAFT: 12 awards include 1 Gold, 3 Silver, and 7 Bronze
1 Grand Prix was awarded to Breakdance / Parkour / Skateboard campaign for Pepsico Deutschland by BBDO Group Germany – Germany
PR: 49 awards include 6 Gold, 16 Silver, and 26 Bronze
A fourth Grand Prix was received by The Swedish Number for The Swedish Tourist Organisation by INGO, Stockholm – Sweden
RADIO: 14 awards were presented 2 Gold, 3 Silver, and 8 Bronze
The Grand Prix went to Sound of Glory for Ford by Ogilvy Madrid – Spain
At the ceremony, Terry Savage, Chairman of Cannes Lions presented the Advertiser of the Year award to Heineken as “a true creative leader who understands the power of creativity to drive business,” he said. Ian Wilson, Senior Director Global, Digital and Marketing Development at HEINEKEN collected the award.
GRAND PRIX FOR GOOD
The award was received by Check it Before it’s Removed: Naked Breasts on Facebook Against Breast Cancer for Pink Ribbon Deutschland by DDB Group Germany – Germany
Other special awards presented were:
Network of the Year:
- DDB Worldwide
- McCann Worldgroup
- BBDO Worldwide
Agency of the Year:
- INGO, Stockholm
- DDB Group Germany, Berlin
- adam&eveDDB, London
Independent Agency of the Year:
- Jung von Matt, Hamburg
- Serviceplan, Munich
- Grabarz & Partners, Hamburg
Media Agency of the Year:
- Starcom, London
- PHD, London
- EMT/Dentsu Aegis, London
Golden Palm
- Sonny, UK
- O Positive, USA
- Blink, UK
Young Creatives Competition
In the Young Creatives competition, 20 teams from 14 countries across Europe had 24 hours to create a brief for the Fondazione ANT – a cancer charity that provides free home medical care to cancer patients. A team from Denmark, Klara Vilshammer and Christoffer Boas, were awarded Gold by the Young Creatives jury.
