Essence Fills Global Head of Analytics Position

Anant Mathur’s Essence appointment is effective immediately. He reports to Shebbeare and be based out of the San Francisco office.

Global digital agency, Essence, has appointed Anant Mathur to serve as its new Global Head of Analytics. The position was previously held by Michael Thomas, who has since transitioned into the role of Client Partner for one of the firm’s newest and largest clients.

The new hire joins the group from where he previously headed a team which spanned a variety of disciplines including marketing and site optimisation, A/B testing, VOC/CEM as well as predictive and advanced analytics for merchandising, operations, and customer service.

Recording deep agency, publisher, and strategy experience, he has also held leadership roles in analytics and product management at Starcom Mediavest, McCann, Yahoo!, Microsoft, and Unilever. His Essence role calls on him to oversee all aspects of analytics and research across the brand’s entire client roster.

“We’ve worked hard to build a practice capable of proving the business impact of our clients’ campaigns in any medium and market. I’m delighted to have found such a kindred spirit in Anant. He’s equally obsessed with finding real value and just as suspicious of convenient correlations,” said Andrew Shebbeare, Co-founder and Chief Product Officer of Essence.