Dentsu PR to Publish Eighth Edition of Award-Winning “Communicating”

Latest Edition Guidebook from Dentsu PR to Offer In-Depth Exploration of Japan’s Complex Communications Ecosystem

Dentsu Public Relations, the PR arm of Dentsu Group, disclosed today that from 1 March, 2018, the eighth edition of its award-winning publication “Communicating: A Guide to PR in Japan” will be available on general release in both paperback and digital versions from Wiley Publishing Japan, a subsidiary of US-based John Wiley & Sons.

As the world’s third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas; But the country’s unique cultural and linguistic landscape can often mean that, in contrast to nearby business hubs like Hong Kong and Singapore, global norms of corporate communications do not necessarily apply.

Full of information designed to help bridge this gap, “Communicating” seems to be a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.

Compiled and edited by an international team of communications professionals, since its first publication in 1988, “Communicating” has consistently offered an in-depth English-language exploration of Japan’s complex communications ecosystem.

In 2015, the seventh edition received the International Public Relations Association’s Golden World Award for Excellence.

The eighth edition has been updated and expanded significantly to address recent developments, particularly in the constantly evolving field of digital and social media.

There are also instructive case studies taken from the local experiences of international brands like Burberry, IBM, Jetstar Group and McDonald’s. The book is divided into three main sections.

“Part 1: Media in Japan” presents a comprehensive overview of Japan’s media landscape, from the continuing power and influence held by the domestic mainstream media, to negotiating Japan’s arcane press club system, key features of local social media usage, and much more besides.

“Part 2: Communicating with Your Stakeholders” gives specific approaches to identifying and communicating with the target audience, including research, internal communications, B-to-B and B-to-C strategies, investor relations, public affairs, corporate citizenship, crisis communications and advertising.

The “Glossary and Appendix” provides a collection of key Japanese terms, illuminating data on Japan, and useful contact information

From 1 March, the publication will be available in paperback from major bookstores across Japan, as well as Books Kinokuniya branches worldwide. It will also be available from 25 April as an e-book via iBooks and other major online retailers.