DDB Melbourne retains Porsche Australia account following competitive pitch and will continue aim to place the brand as a premium exclusive sports car maker
Porsche Cars Australia has reappointed DDB Melbourne as its creative agency of record after a competitive pitch and will continue to lead the creative drive, aiming to place the brand as a premium maker of exclusive sports cars. The agency was hired as the brand’s creative agency back in 2015, winning against The Ross Partnership, and has served the brand’s creative needs since.
Porsche is a member of the Volkswagen Group which also includes other premium auto brands such as Audi, Bugatti, Lamborghini, Skoda and Volkswagen.
Toni Andreevski, Director of Marketing and Motorsport at Porsche Cars Australia, said in a statement that the company is delighted to be partnering again with DDB Melbourne as it looks to engage the next generation of Porsche owners and continue to push boundaries.
“It is a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results and underscore Australia’s respect and love of Porsches. The team at DDB Melbourne, led by Kate Sterling and Anthony Moss, are a brilliant fit for our business and bring a strong understanding of the Porsche brand,” added Andreevski.
Kate Sterling, Managing Director of DDB Melbourne mentioned how happy the agency is with the last four years of work put into production on Porsche, and that the agency is extremely optimistic about what the next four years have in store for this partnership to continue the brand’s growth in Australia.