Winners to be awarded at the CHARGE Awards ceremonial dinner in September
With rapid changes in the energy sector, the energy brands that thrive in the future will be the ones that can quickly and effectively adapt, and that convey their approach through exceptional branding. The annual CHARGE Energy Branding conference, to be held 24 to 25 September 2018, in Iceland, has announced the finalists for this year’s CHARGE Awards.
The five categories are Established, Challenger, Green, Transmission, and Product & Innovation.
The initial shortlist of over 80 companies was created by a global panel of experts that work in or around the energy space as well as professionals in branding and advertising and from academia.
The finalists in the three retail categories (Established, Challenger and Green) are evaluated both by customer research as well as how the panel scores their case study submissions. The categories of Product & Innovation and Transmission are evaluated by their submissions to the panel.
The winners will be announced at the CHARGE Awards ceremonial dinner on 24 September in Reykjavik. The finalists will be honoured on stage at the conference on the 24th and the winners will participate in a panel discussion during the second day of the conference.
“The energy industry is at the crossroads of change, not only from technological and regulatory perspectives but the future of energy will be determined by the best brands. We have a great variety of brands as finalists this year. It is interesting to see that energy companies are taking their branding more and more seriously and have become more consumer-centric. It will be interesting to see who will end up as winners,” said Dr Fridrik Larsen, Chairman of CHARGE Energy Branding.
The finalists for the 2018 CHARGE Awards are:
Established: Alperia Energy, Innogy, Enmax, E.on, Helen
Challenger: Illumia, Powershop, Igloo Energy, easyEnergy, WATT + VOLT
Green: Burlington Electric, CleanChoice Energy, Bulb, Ekwateur
Transmission: Eirgrid, Fingrid, Enbridge
Product & Innovation: Tiko, Virta, THE FCTR E
The World Branding Forum is an official media partner of CHARGE – The World’s First Energy Branding Conference.
