Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products.
Casio America has appointed Cornerstone as its agency of record for the marque’s G-SHOCK portfolio. Cornerstone, an award-winning global creative agency headquartered in NYC, will oversee the brand’s public relations and social media strategy, executing a multifaceted programme across all major product categories.
Known for bringing modern lifestyle brands and Fortune 500 companies alike to millennial audiences, Cornerstone has spearheaded strategic and cutting-edge campaigns. The group has been recognised for its award-winning work, with accolades from Fast Company, Adweek, PR Daily, and more.
“G-SHOCK has been a leader in the industry for over 30 years. Cornerstone’s creativity, strategic vision, and deep understanding of the G-SHOCK brand will help us drive awareness among new audiences, while continuing to expand the brand’s relevance to our loyal consumers,” said David Johnson, VP of Casio’s Timepiece Division.
Founded by Rob Stone and now co-led with Jon Cohen, the global creative agency is celebrating 20 years of representing Fortune 500 clients across multiple disciplines. Headquartered in New York, the group has offices in London, Los Angeles, and São Paulo.