Four Grand Prix Lions in Design, Film, Glass and PR, plus Titanium Lion highlight breadth of creative communications for BBDO
At the 2018 Cannes Lions International Festival of Creativity, widely regarded as one of the most important global industry competitions, BBDO Worldwide was named Network of the Year.
It is the second year in a row and seventh time in the history of this network award that the network has won this recognition – more than any other agency network. It is also the fourth major industry creative award show in which it has been named Network of the Year.
Earlier this year, the network was also the number-one-ranked agency network at the Art Directors Club (ADC), D&AD and One Show competitions.
Twenty-one agencies from the network from around the world combined to win 99 Lions for more than 30 clients, across 26 categories, ranging from Creative Effectiveness to Brand Experience, Craft, Design, Film, Glass, Mobile, PR, Print, Outdoor, Radio, Sustainable Development, Titanium and more.
They were led by AMV BBDO in London, which won three Grand Prix Lions in Design, Glass and PR, along with a Titanium Lion, and BBDO New York, which won the Grand Prix in Film. Both agencies finished amongst the top three most-awarded agencies in the Festival at number 2 and number 3, respectively.
“Being named Network of the Year, this year, is especially gratifying given the changes that were made in Cannes to refocus the festival on creativity. Other changes placed an even greater importance on having depth and breadth of creativity in order to earn this top honour, both across the competition categories as well as an agency’s network.
“My sincerest thanks go out to all our people and their clients in the more than 30 agencies around the world that contributed points to our success, and especially to our teams at AMV BBDO and BBDO New York. Their work was not only creative, but also purposeful, addressing important societal issues on a global stage, such as the environment, gender equality and race relations,” said David Lubars, Chief Creative Officer, BBDO Worldwide.
Two Grand Prix were awarded to AMV BBDO in the categories of Design and Public Relations for a campaign called “Trash Isles,” in partnership with The Plastic Oceans/LADBible. The agency earned a third Grand Prix and a Titanium Lion for its “Blood Normal” advertising for Essity. BBDO New York won a Grand Prix in Film for “The Talk,” created to support Procter & Gamble’s “My Black is Beautiful” platform.
The network’s parent company, Omnicom Group, was named Holding Company of the Year.
The World Branding Forum is an official media partner of Cannes Lions.