PR and Social Media Programme by 5W Gains Agency a Gold Stevie Award
5W Public Relations (5WPR), an award-winning and top 10 independently owned US PR firm has been has been named a Gold Stevie Award winner by the American Business Awards in the category of PR Campaign of the Year – New Product Launch for their PR and digital efforts on the All-Clad Prep&Cook launch campaign.
All-Clad, the undisputed cookware choice of top restaurant chefs and passionate home cooks, partnered with 5W to introduce the new cooking food processor, Prep&Cook, to the US market and capture dominant market share for this new kitchen electrics category.
5W executed a multi-faceted PR and social media programme, tapping into food and lifestyle influencers to help educate consumers and media on the use of the product, whilst creating excitement and driving product sales via key retailers including Sur La Table and Amazon.com.
“I am pleased to be honoured with a Gold Stevie Award for the hard work and creativity that went into the launch of the All-Clad Prep&Cook.”
“This campaign is a true example of what 5W does best. Our team created a high-impact, fully integrated PR and communications programme that engaged the media, consumers and influencers across the industry. These efforts resulted in a sold-out product. I am happy with our Home & Housewares team and excited to be recognised with this Gold honour.”
The American Business Awards are a premier business awards programme in the US. The awards will be presented to winners at a gala ceremony in New York on Monday 11 June.
Details about The American Business Awards and the list of 2018 Stevie winners are available here.