Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence.
Reporting to Dani Bassil, De La Fosse will take up the role of UK chief creative officer of Digitas and will be responsible for nurturing and developing creative talent within the agency as well as overseeing the creative output across all client work.
A multiple award winner, De La Fosse has an impeccable track record of delivering the highest quality thinking and creativity for a diverse range of clients including BA, Cancer Research, IBM, Bupa and Public Health England.
Dani Bassil, CEO Digitas UK, said: “Emma is the best of the best. I’ve admired her for so long and I can’t wait for us to get started. To say this is an exciting new chapter for Digitas is an understatement – she is an inspirational leader and an incredibly creative thinker. I know she will lead the team, the wider agency and our clients to new creative heights.”
Nick Law, chief creative officer Publicis Groupe and president Publicis Communications said: “Emma is a powerful, inventive thinker – perfect for Digitas’ ambition of doing diverse connected work. If you look at what she’s done, it’s clear she is no garden-variety creative. I look forward to her joining our team of creative leaders across Publicis Groupe that are committed to shaping the future of our industry.”
Emma de la Fosse, said: “If you were starting an agency today you’d put talented media, tech and data people at the heart of it. You’d have a fresh, future-focused operator, like Dani Bassil, as the CEO and the creative guru that is Nick Law to guide and mentor you. That’s Digitas. Creatively, they’re hungry to put themselves on the map. For a hands-on creative director like me, there is nothing more irresistible. It’s an agency with enormous potential.”
De la Fosses’ appointment follows recent creative talent elevations and appointments across the Digitas global network including Scott Donaton to Global Chief Creative & Content Officer; Atit Shah and Andrew Carlson to Co-Chief Creative Officers/North America; Sue DeSilva to ECD, Boston; Jenny Awasano to SVP, Creative, New York; and Matt Cullen and Gary Tranter to CCOs, APAC.