Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio.
Williams-Sonoma sees the arrival of a new collection with the entry of American resort-wear label, Lilly Pulitzer. Said offering will be introduced to the portfolio to include three brands—namely Pottery Barn, Pottery Barn Kids, and PBteens—as part of an exclusive home décor partnership.
Following the overwhelming response to the inaugural collaboration between Lilly Pulitzer and Pottery Barn, the next chapter in the assortment coincides with the former’s sixtieth anniversary. In line with the milestone, the marque will bring with it a Palm Beach vibe to add a lifestyle touch to the home.
The Williams-Sonoma alliance will see furniture, bedding, and décor embraced by signature prints. The fresh range encompasses a broader blend to cater to homeowners with a taste for brightly-patterned collections, vibrant outdoor pieces, unique nursery gifts, as well as functional poolside essentials.
The collections being welcomed under the Pottery Barn banner will be available in stores from March 2019 onwards as well as online. With the addition of a bath product segment, customers can expect a splash of summer from one room to the next—to colour their private abodes and personal spaces.
“The Pottery Barn brands under Williams-Sonoma are leaders in classic chic home décor and have done an excellent job of bringing our custom-developed colours and hand-painted prints straight from the Lilly Pulitzer print studio into this beautiful collection,” said Michelle Kelly, CEO of Lilly Pulitzer.
