WestJet Elevates Travel Care with Virtual Assistance

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation.

WestJet has unveiled the latest video from its Owners Care campaign featuring virtual assistants who stand at the ready via custom-made baggage to help one lucky family during their Hawaiian holiday. From a free room upgrade to dinner reservations, the vacation offers the ultimate in convenience.

For the spot, the Canadian airline invited the Brittlestars on a Honolulu trip, along with WestJet virtual assistants, Chris, Safana, and Dave to help the four navigate the island. Created by wonderMakr, the baggage set included a suitcase, carry-on, and golf bag equipped with real-time interaction.

The aides provided travel advice and booking assistance, helped check the family in as well as accompanied the travellers on adventures involving an outrigger canoe, ukulele lessons, and golf on the greens. Titled Who Does That? Owners Do, the push entails television and social media elements.

“We receive letters of heartfelt thanks that often leave us in awe of what our people do. The chance to tell how our owners care is an opportunity we didn’t want to miss. We are eager to keep on telling these stories throughout the campaign,” said Richard Bartrem, VP, Marketing Communications at WestJet.