Hyundai’s 2017 Veloster honoured by Kelley Blue Book
In another recognition of its delivering both value and fun for drivers in the compact category, Hyundai‘s 2017 Veloster has been honoured by Kelley Blue Book‘s with inclusion in its annual ’10 Coolest Cars Under US$18,000/£13,876 list. As one of Kelley Blue Book’s longest running lists, the recognition highlights dynamic vehicles that remain affordable to a wide array of consumers.
The Kelley Blue Book provides the most market reflective values in the industry, including its famous Blue Book Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars every week.
“When we look at these rankings, we factor in not only price but what we describe as a “cool factor” represented by a vehicle being both fun to drive and fun to own,” said Jack R. Nerad, Executive Editorial Director and Executive Market Analyst for Kelley Blue Book’s KBB.com. “The Veloster definitely fits the bill here, with a visual styling and ownership value that gives first time owners and other budget conscious buyers a fun experience without having to break the bank.”
Kelley Blue Book awarded the Veloster citing its “utterly unique” styling, particularly the three doors configuration, coupled with a long warranty and low price to offer consumers high value. With bold design features on both interior and exterior, an available 6-speed EcoShift Dual Clutch Transmission and a five star NHTSA safety rating, the Veloster provides value and owner experience like nothing else in its class.
“Vehicles at this price point are often associated with less styling or performance, but the Veloster delivers a unique and youthful design with fun to drive characteristics,” said Brandon Ramirez, Senior Group Manager, Product Planning, Hyundai Motor America. “Part of our commitment to provide “better” for our customers means eliminating compromises, and this recognition is an indication that the Veloster provides exactly that.”
Hyundai is a two time World Branding Awards winner under the Automotive (National) category, walking away with the title during the 2014-2015 and 2015-2016 installations respectively.
