UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign
UGG has brought together the brand’s first global women’s ambassador, Rosie Huntington-Whiteley, and model Andreea Diaconu, for the next chapter of its fall campaign. The two are co-starring in a video which will showcase fresh ways to style the new autumn-inspired Classic Cuff.
From rocker chic to post-yoga to boho beauty, the models pair said variant with various autumn ensembles. Shot in Los Angeles by photographer and director, Cass Bird, the short embodies the high-spirited, confident, and beautiful spirit of the two starlets as they take over the dressing room.
The collection has been updated with a scalloped top-line one can cuff up or down and a removable contoured sheepskin insole for added arch support. The re-imagined silhouette is pre-treated for water and stain resistance, allowing for the occasional shower or morning coffee spill.
The five-part digital series will run in-store, online, and via social media and in-paid media across the holidays. The promotional push sheds light on the full spectrum of Classic Boot iterations, including the Classic Cuff, New Classic, Classic Street, Classic Luxe, and Classic Slim by UGG.
“Through Cass’ ability to capture the essence of a person in film, our latest campaign featuring Rosie Huntington-Whiteley and Andreea Diaconu celebrates the power of friendship, personal style, and the confident spirit of women,” said Nicks Ericsson, Global Marketing Director of UGG.
